Wisconsin unveils new tourism logo - MJS
One year after Wisconsin created a state brand, officials are announcing a new logo and theme to go with it.
The theme, “Live Like You Mean It,” is the next step in building a brand and marketing strategy for Wisconsin, said state Tourism Secretary Kelli Trumble.
The theme and logo, Trumble said, are important tools to use with the state’s brand, “Originality Rules.” The theme and logo will be displayed in coming tourism marketing campaigns and eventually will be used by state agencies for business recruitment and other functions, she said.
“Speaking with one voice, it really helps Wisconsin grow our marketing strength,” Trumble said.
You gotta be fucking kidding me.
- “Originality Rules” is your brand? No, you already have a brand: it’s Wisconsin.
- Does your brand really need it’s own theme? Now you have a product, a brand, and a theme. Congratulations, you’ve already contradicted the whole “speaking with one voice” thing.
- Nothing about this logo is original or inspiring. “Live like you mean it” = handstands? WTF.
And don’t even get me started on those typefaces.
